A hotel called Asahi Ryokan in Japan resorted to an extraordinary method of attracting new customers. Tetsuya Inoue, 27, who runs the hotel, owned by her grandmother, opened one of the rooms live on YouTube.
Inspired by a British traveler who came to the hotel live from the hotel, Inoue said that the hotel is old and therefore they need a new business model. Saying that the hotel is located in a cheap neighborhood, Inoue decided to increase the value of the hotel by making something special for everyone to talk to.
Inoue puts the hotel’s room number 8 live on YouTube and receives a much less than $ 1 per night for those who want to stay in the room. Guests staying in room 8 are broadcasted live on YouTube throughout the stay.
Although they have agreed to go live on YouTube, the privacy of guests is also important. In addition to the lack of a camera in the bathroom, live sound is not used. Thus, guests can make phone calls or conversations in the room in privacy.
For now, we can say that the hotel continues to lose money in room 8. However, with the increasing popularity of the YouTube channel, the hotel will be able to receive advertising for the channel. One Dollar Hotel, which has more than 5,000 subscribers, has nearly 5,000 views of its videos.
If you’re asleep as other guests and don’t hesitate to go live on YouTube, you can choose Asahi Ryokan when visiting Fukuoka, Japan.