Fisker, the electric automotive model which was an early rival to Tesla, announced Monday it will produce a brand new sport utility automobile priced beneath $40,000 that will probably be out there subsequent 12 months.
This new model may help Fisker to relaunch the company which attracted star consumers before its bankruptcy.
The company led by former BMW designer Henrik Fisker, Chairman and CEO underwent a prolonged restructuring and its newest move implies it’s out to revive its challenge to Tesla in the market for mass-market electric vehicles.
Fisker, which made its announcement in a press launch with photographs of the brand new vehicle, stated a drivable prototype could be out there later this 12 months.
Just like Tesla, Fisker will promote on to shoppers without sellers.
The corporate stated it’s “at the moment finalizing the choice of a facility, situated in the USA, to supply the all-electric SUV.”
The relaunch comes after a high-profile bankruptcy by Fisker Automotive, which acquired $192 million in US authorities loans and left $139 million of that unpaid.
The $100,000 Fisker Karma launched in 2012 attracted consumers together with Justin Bieber, Leonardo DiCaprio and Ashton Kutcher.
However that firm filed for bankruptcy in 2013 and a year later its property were bought to Chinese auto components maker Wanxiang.
The brand new automotive, with an anticipated range of some 300 miles (500 kilometers) between prices, comes from this corporate entity referred to as Fisker Inc.
A year in the past, Henrik Fisker unveiled plans for a $129,000 electrical luxurious automotive, however, the group stated that automobile launch will probably be pushed again till after the lower-priced SUV.
The corporate initiatives are to ultimately have three completely different autos.
“Our staff set out on a mission to create a reasonably priced EV that is extra thrilling and emotion-stirring than what the market has been providing,” Henrik Fisker stated within the assertion.
“We’re now excited to be introducing a vehicle that actually reinvents the SUV.”
Fisker is amongst a number of startups within the US and elsewhere shifting into the electrical automobile market which is predicted to see robust development.
The transfer by Fisker comes as Tesla ramps up efforts for extra reasonably priced electric vehicles together with a Model 3 priced at $35,000 and a Model Y SUV beginning at $39,000.